Non-public serve emblem, NIVEA, has sensitised Nigerian scholars at the worth of private hygiene, particularly as they manner maturity.
A remark made to be had to PUNCH On-line on Saturday, quoted the Advertising and marketing Activation Supervisor, Oluwadamilola Adeyemi, to have stated that the corporate emphasized the importance of keeping up just right condition right through its just-concluded SABI Non-public Hygiene Power, an initiative designed to teach highschool scholars at the worth of private hygiene.
In step with Adeyemi, the marketing campaign which focused 190,000 scholars, was once aimed toward empowering youngsters elderly 13 to 18 years, with the data and gear to guard right kind hygiene.
She disclosed that the SABI initiative emphasized the desire for right kind underarm hygiene, a essential side of private serve which many fail to remember.
“Puberty brings changes in the body that can cause discomfort and confusion. This is why NIVEA is committed to providing accurate, age-appropriate information that resonates with young people, many of whom are navigating these changes for the first time,” she stated.
Adeyemi added that the transition into youth generally is a difficult length, particularly relating to working out the worth of private hygiene.
Via enticing discussions and a laugh video games, scholars had been inspired to include deodorants into their day by day routines as a easy and efficient strategy to getting rid of frame odour.
“Acutely aware of the monetary boundaries of youngsters, particularly within the face of the stream financial demanding situations within the nation, the logo presented NIVEA Brittle Have an effect on Roll-on, and NIVEA Brittle Condolense Roll-on in a untouched structure (25 ml) nicknamed the SABI roll-on, an inexpensive choice, and the very best product for this demographic.
“By tapping into the lives of adolescents at this crucial stage of their hygiene journey, NIVEA aims to build long-lasting relationships with young consumers. The SABI Personal Hygiene Drive not only positions NIVEA as a trusted brand for personal care but also strengthens its credibility as a company that understands and addresses the unique hygiene needs of young people,” she added.
In her remarks, the Emblem Supervisor of Central East & West African Patch, Nnenna Onoh, mentioned, “By involving students, teachers, and school administrators in the campaign, the SABI Personal Hygiene Drive will create a ripple effect, fostering a culture of good hygiene practices that extends beyond the classroom.”
As a part of the activation, NIVEA introduced the smartest scholars with the ‘SABI Star Award’ and rewarded probably the most enticing scholars in every college to inspire scholars to persistently guard prime hygiene requirements day reinforcing the relationship between cleanliness and vanity.