“Latey: Looking for Love,” Ethiopia’s first reality dating show, has become a national sensation, challenging traditional gender norms by placing women at the center of the romance narrative. The show follows bachelor Messiah Hailemeskel, but it is the contestants who steal the spotlight as they openly pursue love in a culture where courtship is traditionally male-led. The show’s feminist twist allows each woman to share her personal stories, aspirations, and challenges, offering a platform for female empowerment. With impressive viewership and cultural impact, “Latey” is transforming Ethiopian perceptions of romance and gender roles.
Source: Okay Africa