Business In The Bush? Here’s Why Rethinking The Offsite Is A Competitive Advantage


The corporate retreat could be a stock photo. Think whiteboards, welcome drinks, basically just work away from work. 

Except that it needn’t be.  

Today’s offsite is less about rigid schedules and more about rest, reconnection, and reimagining how teams work together. And increasingly, companies are heading into the wild to do just that.

The Kruger National Park, traditionally associated with leisure travel and safari holidays, is emerging as a sought-after destination for corporate offsites, strategy sessions and incentive experiences. It’s not just about location, it’s about transformation. Nature offers something a boardroom never can: space to breathe, think, and collaborate in a way that feels human.

Kruger Gate Hotel Shilovo Bar
Kruger Gate Hotel Shilovo Bar

From offsite to insight

Across South Africa, more companies are swapping city hotels for immersive wilderness settings. The Kruger region has seen an uptick in corporate bookings from companies looking to deepen team engagement through meaningful experiences.

“The trend we’re seeing is that companies want more than just a change of scenery—they want a change in mindset,” says Miguel Farinha, General Manager at Kruger Gate Hotel. “Teams arrive stressed, distracted, and tired. But after a game drive at sunrise or dinner around a fire under the stars, something shifts. They become more present, more open. That’s when the real work happens.”

A shift to individualised experiences

One of the most notable shifts in corporate travel is the move away from ‘one-size-fits-all’ activities toward personalised, mindful engagement. Traditional team-building exercises – like paintball or obstacle courses – can be polarising. Some team members thrive in those environments; others dread them.

In contrast, offsites in the bush offer flexibility. Some might choose early-morning walks, while others prefer spa treatments or birdwatching from the deck. There’s no pressure to perform or compete; just options that suit different personalities and preferences.

“Retreats are no longer about high-energy icebreakers,” says Farinha. “They’re about creating an atmosphere where people feel seen, valued and re-energised. What could be better than a day of brainstorming, followed by pizzas around the pool, then heading out for a team-building game drive in the afternoon?”

The business case for the bush

The benefits aren’t just anecdotal. Gallup’s 2025 State of the Global Workplace report highlights that engaged employees produce better business outcomes, and that employee well-being is directly linked to performance. Giving people time and space to decompress and connect meaningfully can result in more productive strategy sessions, improved morale, and stronger team cohesion.

At venues like Kruger Gate Hotel, the balance between productivity and leisure is carefully curated. Morning workshops can be followed by guided bush walks, and evening meetings can end around a boma fire. There are also private conferencing facilities, high-speed WiFi, and all the tech support needed to ensure seamless sessions – proof that being in the bush doesn’t mean compromising on business essentials.

“We see all kinds of groups making use of the space,” says Farinha. “From start-ups and tech companies planning product roadmaps, to leadership teams working on annual vision sessions. Some stay for a quick two-night breakaway; others plan a full week that includes spouses and partners. There’s no one formula, and that’s what makes it so effective.”

Informal connection matters more than ever

In a world still adjusting to hybrid work, remote meetings and digital fatigue, the value of face-to-face time has skyrocketed. But how and where that time is spent matters just as much.

Workshops held in glass boardrooms overlooking riverbeds. Coffee breaks where baboons casually cross the lawn. Shared moments spotting elephants from the deck. These aren’t luxuries—they’re team-building tools that build trust and spark conversation.

“Often the magic doesn’t happen during the strategy session itself,” says Farinha. “It happens after, when everyone’s winding down, chatting over drinks in the boma, or swapping photos from the afternoon game drive. You can’t manufacture those moments in a conference room in Sandton.”

Incentives with impact

Offsites at the Kruger National Park are also being used more frequently as rewards for high-performing teams or milestone celebrations. It’s the kind of incentive that feels both aspirational and restorative, especially after high-pressure deliverables or financial year-ends.

And the memories linger. “Teams leave here not just feeling rested, but with a renewed sense of unity,” adds Farinha. “It’s a reset, both personally and professionally.”

As the lines between work and life continue to blur, the smartest companies are recognising that people need more than a motivational speaker or team-building exercise; they need space to reconnect with themselves and each other. In the Kruger, that space comes naturally.

And while the conference centres and Zoom links still have their place, the real breakthroughs might just happen when they are least expected.

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