Pernod Ricard Nigeria, a subsidiary of the worldwide wine and spirits vast, Pernod Ricard Crew, has offered 3 brandnew manufacturers at this generation’s Lagos Cocktail Era.
The corporate indexed Absolut Vodka, Olmeca Tequila, and Chivas Regal as its latest choices on the tournament held lately in Lagos,’ in keeping with a observation.
The cocktail presen featured an advent of the manufacturers to visitors who had been invited to take part in a sip-and-paint revel in, amongst others.
A spotlight of the development was once the Chivas Regal Bar Combat festival which introduced mixologists from around the nation to show their artistry through mixing conventional modes with recent aptitude.
The corporate disclosed one of the vital mixologists, Joshua Alabi emerged the winner, receiving a N300,000 money prize and a Wine and Spirit Training Agree with scholarship.
The Advertising Director of Pernod Ricard Nigeria, Evane Chenuet, expressed the corporate’s passion in supporting Nigeria’s cocktail tradition, announcing, “At this generation’s Lagos Cocktail Era, we took our customers on a exit to find the universe of Absolut Vodka, Olmeca Tequila, and Chivas Regal.
“We are proud to support the cocktail culture in Nigeria by providing education to bartenders and consumers, as well as premium experiences that reflect our consumers’ developing tastes and lifestyles.”
Additional, Pernod Ricard restated it’s dedicated to accountable consuming with its ‘Drink More Water’ marketing campaign, an initiative it introduced in 2021 geared toward curtailing binge consuming amongst younger adults.
Pernod Ricard mentioned it allotted aqua on the tournament to advertise moderation.