The U.S. Cancer Institute has recognized Jobelyn, the flagship herbal supplement of Health Forever Products Limited, as an immune-modulating and chemopreventive supplement, with over 30 global studies validating its efficacy.
This is even as healthcare professionals, researchers, and industry leaders have convened at a stakeholder engagement event in Lagos themed “The Journey, The Milestone, The Science,” . to celebrate the brand’s research-backed impact and its rising prominence in herbal healthcare.
Derived from Sorghum bicolor, Jobelyn is celebrated for its antioxidant, immune-boosting, and anti-inflammatory properties, substantiated by extensive scientific research.
Marking its 25th anniversary, Jobelyn showcased its achievements at the Lagos event, where Solomon Umokoro of the University of Ibadan presented findings from Nigerian and U.S. studies. “The evidence is compelling: Jobelyn’s unique compounds deliver significant immune support and anti-inflammatory benefits,” Umokoro said, referencing peer-reviewed research that has elevated the supplement’s global credibility.
Otunba Olajuwon Okubena, chairman, Health Forever Products Limited, recalled the early challenges of mainstreaming the product, stating, “The first hurdle was converting herbal concussions into pharmaceutical packaging and demonstrating credible research behind the product.”
Abimbola Okubena, the chief executive officer, Health Forever Products Limited, highlighted the brand’s research-driven growth, saying, “From 2010 to date, Jobelyn has earned global recognition through rigorous science and impact. Over 30 studies have validated its efficacy, and the U.S. Cancer Institute has cited Jobelyn as an immune-modulating and chemopreventive supplement.”
Jobelyn is expanding its reach. Collaborations with Texas A&M University have yielded 3-Deoxyanthocyanidins (3-DXA), a natural food colorant derived from Sorghum bicolor, while R&D for Jobelyn tea is advancing, with a planned 2023 launch in Lagos and Accra. “We are extending Jobelyn’s value into new markets,” Okubena affirmed.
Jobelyn’s commitment to research and global outreach solidifies its position as a leader in herbal healthcare, proudly showcasing Africa’s contribution to wellness innovation.
